For almost 40 years, VFM Associates has operated with a clear and enduring mantra: “Our goal is to make our clients more successful.” What began as a small, highly focused team has grown into a consultancy with a truly global reach, supporting organisations across the agricultural and heavy commercial machinery industries.

VFM specialises in delivering insightful, bespoke consultancy across all levels of a business, working with companies of every size to help them strengthen performance and unlock long-term potential. Their work is rooted in a strong focus on People and Business Development, underpinned by four core values: Integrity, Quality, Creativity, and a Results-Focused approach. These principles shape their training style, fuel continuous innovation, and drive their commitment to making a meaningful and lasting impact on both businesses and the people within them.

FTMTA has proudly partnered with VFM Associates as trainers across multiple professional development programmes, ranging from Selling Skills courses to training for Dealer Principals. Their practical insights, industry knowledge, and highly effective training methods have helped elevate the skills and capabilities of participants throughout our membership.

We are delighted to welcome VFM Associates as official members of the FTMTA. Their deep experience, professionalism, and dedication to raising industry standards make them an invaluable addition to our community.

To learn more or to explore how VFM can support your business, contact:
Email: enquiry@vfmassociates.com
Phone: +44 (0)1904 720236
Website: www.vfmassociates.com